Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O...
Walled
American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There...
The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering...
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
The Trade Desk introduced its latest DSP dashboard, Solimar, on Wednesday, as well as a venture capital arm called TD7....
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Competitors? Apple unveiled new social features at its...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....