One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding products: Google’s Performance Max (PMax) and Meta Advantage+ Shopping Campaigns (ASC). These tools plug directly into an advertiser’s data warehouse, SDKs and servers with the promise of producing real business outcomes, not flimsy programmatic metrics […]
The post The Custom Bidder Startups Taking On The Walled Gardens appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications