“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Cory Davis, VP of media and madtech at Infutor. Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth… Continue reading »
The post Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment? appeared first on AdExchanger.
More Stories
Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators
Sky News Australia to release NZ-based news bulletin
Tango Returns to Humorous Roots With an Awkward Prison Dance Scene