Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when...
Worth
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The News Tab Google is being sued by...
Good things come to those who wait--like the perfect swirl of ketchup on a hot plate of fries. A recent...
Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in performance media....
AUCKLAND, Today: Stuff has this morning launched Newsable, a flagship daily news podcast that’s “a fast and fresh way to...
The New Zealand Herald has launched a distinctive new brand campaign highlighting its promise to provide its audience with ‘news...
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....