Programmatic

Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

Zynga is buying in-app growth and mobile monetization platform Chartboost for $ 250 million. It’s an excellent exit for a company that’s only raised $ 21 million since its $ 2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the companyContinue reading »

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