Programmatic

Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks

The organization tasked with checking Nielsen’s homework is crying foul about the measurement firm’s counts of television usage throughout the first year of the Covid-19 pandemic. And after a month-long face-off with TV networks over this issue, Nielsen has confirmed that its figures do, in fact, need adjustment. The Media Rating Council, a nonprofit organization…
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