Programmatic

FCB Selects Tina Allan to Lead Global Data Science and Connections

As IPG’s FCB invests in data and technology to expand its creative output, the agency network is reflecting that priority in its leadership roster with the hiring of Tina Allan as its first head of data science and connections. Allan, formerly with Omnicom’s BBDO New York, will report directly to FCB worldwide CEO Carter Murray…
Adweek Feed