Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. The campaign was a collaborative effort across Jebbit, Ogilvy and Wavemaker. They created an immersive quiz experience on Pinterest, asking three questions, such as, “If you could be anywhere irl… Where would you be?”…
Adweek Feed