What Is a ‘Renocation?’ Ikea and Pinterest Explain

Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. The campaign was a collaborative effort across Jebbit, Ogilvy and Wavemaker. They created an immersive quiz experience on Pinterest, asking three questions, such as, “If you could be anywhere irl… Where would you be?”…
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