Programmatic

Cigna Consolidates Majority of Account With IPG

As of this summer, Cigna and IPG will officially be “Together, all the way.” Cigna, a Bloomfield, Conn.-based managed healthcare and insurance company, has consolidated the majority of its advertising account across services with IPG which will be responsible for services including creative; data and analytics; and media buying and planning, effective July 1. Cigna…
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