Off the back of strong growth and demand, marketing services company Attivo Group has formalised its public relations capability under...
Consolidates
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve...
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360,...
Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a...
Jayson DubinCEOPlaywire“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is...
Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review...
Smash-And-Grab Ecommerce Retailers are petitioning Congress and attorneys general to strengthen laws targeting online marketplaces that sell stolen goods. CVS...
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow...
One of Britain's biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help...
As of this summer, Cigna and IPG will officially be "Together, all the way." Cigna, a Bloomfield, Conn.-based managed healthcare...