IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand

Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each…
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