Under Global CEO Daryl Lee, UM Prioritizes Strategy Over Efficiency Plays

As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically with data and analytics to grow clients’ businesses. That often means sitting out a major pitch if it’s clear the focus will be on cost cutting. “It goes against how agencies have been trained, whichContinue reading »

The post Under Global CEO Daryl Lee, UM Prioritizes Strategy Over Efficiency Plays appeared first on AdExchanger.

Read more