IPG Mediabrands Wins GEICO’s $1.4B Media Review

IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $ 1.38 billion last year on measured media. Of that, Geico funneled $ 827 million into offline spend, including TV. It spent $ 553 million on digital…
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