Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
The post Why Do Buyers Even Need Seller-Defined Audiences? appeared first on AdExchanger.
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