There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the...
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Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025,...
Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad...
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “I Need Some Coffee Context...
Woolworths New Zealand, in partnership with M+C Saatchi and dentsu, has launched a new campaign celebrating the simplicity and freedom...
Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and...
Innovid's new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos....
Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to...
Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap...