Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow...
Consolidates
One of Britain's biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help...
As of this summer, Cigna and IPG will officially be "Together, all the way." Cigna, a Bloomfield, Conn.-based managed healthcare...
Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they're still an underserved community....
Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in...
The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal...
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...