Retail Brand M&S Consolidates Its Digital Ad Services for Online Consumer Increase

One of Britain’s biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta. Incubeta of London will deliver programmatic display and social media services. Incubeta, which has been working with the retailer since 2019, will align media, data, and creativity to improve…
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