Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year. The brand’s global media investment sits at $ 500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker. Although…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs