What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems likeContinue reading »

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Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker

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When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. KorenfeldContinue reading »

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