Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker

AdExchanger |

When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. KorenfeldContinue reading »

The post Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker appeared first on AdExchanger.

Read more