Programmatic

Pandora, SiriusXM, TikTok Harmonize on Several Audio Initiatives

It’s audio synergy galore for Pandora, SiriusXM and TikTok, as the streaming platform, the satellite radio service and the video creation platform, respectively, are teaming up on several content initiatives across their platforms. SiriusXM will debut a TikTok Radio channel this summer, featuring trending sounds from TikTok and presented by the platform’s creators, DJs and…
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