Pandora Finally Launches Programmatic Audio

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Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a private marketplace (PMP) via The Trade Desk, MediaMath and AdsWizz’s AudioMatic DSP. Pandora is testing the PMP in a pilot program with five to 10Continue reading »

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Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech

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Pandora said Wednesday it would shift resources and savings by investing in ad tech. The music streaming platform, which has fallen behind competitors in developing programmatic advertising solutions for buyers, said it will redeploy staff and to build ad tech and mar tech and expand into non-music content. Pandora declined to comment further. Read theContinue reading »

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Artsai Launches With An AI Solution To Compact The Marketing Stack

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AI-driven marketing automation platform Artsai came out of a two-year-long stealth period on Thursday with plans to help brands cut down on marketing vendor fragmentation hell. Client Pandora has been using Artsai to help its ad partners with dynamic creative optimization and to gather and apply campaign performance data and insights across touch points. PandoraContinue reading »

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Pandora Admits Being Slow To Programmatic As Ad Revenue Flattens

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Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first earnings call since taking the helm. “One consistent theme I’ve heard from advertisers is that we don’t have all of the features they need to easily transact with us,” he said. “This is starting to have material impact on our revenue.” RevenueContinue reading »

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How Propel Keeps Its Brand Motivated In A Modern Marketing Landscape

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PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it’s focused its media investments around music and mobile. Propel has a deep relationship with Pandora as well as Under Armour’s fitness tracker app, Map My Fitness. “Propel as a brand has centered itself around uniting fitness tribes andContinue reading »

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Pandora Sees A Bump in Q2 Ad Revenue, But It’s Losing Active Users

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Pandora’s active listeners in Q2 declined 2.7% YoY to 76 million, the company reported on its Monday earnings call. That’s down from 78 million active listeners during the same period last year. To bolster its user base, Pandora will refocus its marketing efforts on getting users to sign up for its ad-supported tier and upgradingContinue reading »

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Ad Tech Vet Eric Picard Joins Pandora As VP Of Ad Product Management

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Pandora is increasing its bet on ad tech. The streaming music platform will bring on Eric Picard as VP of ad product management to continue building out display and video products and lead its dive into programmatic audio. Picard is a longtime ad tech executive. In 1997, he launched Bluestreak, one of the first companiesContinue reading »

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Pandora Eyes Programmatic Audio In 2017

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Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble told AdExchanger on Tuesday at a company-hosted event in New York City.  “We’ve built a really strong business on the mobile side. We’re lookingContinue reading »

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