The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. TheContinue reading »

The post The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains appeared first on AdExchanger.

Read more

Pandora Picks Up The Pace On Programmatic

“The Sell Sider” is a column written for the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Alison Weissbrot will be published in full on AdExchanger.com on Wednesday. After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a privateContinue reading »

The post Pandora Picks Up The Pace On Programmatic appeared first on AdExchanger.

Read more

Uncertainty In EPrivacy; Instagram Tests Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according toContinue reading »

The post Uncertainty In EPrivacy; Instagram Tests Payments appeared first on AdExchanger.

Read more

A New Beginning For In-App Measurement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product management at Pandora. Last week, the IAB Tech Lab released the Open Measurement (OM) Software Development Kit (SDK), a universal SDK to support standardized,Continue reading »

The post A New Beginning For In-App Measurement appeared first on AdExchanger.

Read more

The Three Issues Keeping Brands From Going All-In On Podcast Advertising

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes itContinue reading »

The post The Three Issues Keeping Brands From Going All-In On Podcast Advertising appeared first on AdExchanger.

Read more

In Buying AdsWizz, Pandora Becomes A Programmatic Power Player

Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm in November. With Wednesday’s acquisition of programmatic audio platform AdsWizz for $145 million, Pandora has gone from a programmatic newcomer to one that could control the market. “We’ve invested in proprietary ad tech for aContinue reading »

The post In Buying AdsWizz, Pandora Becomes A Programmatic Power Player appeared first on AdExchanger.

Read more

As More Brands Demand Transparency, Publishers Must Answer The Call

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Susan Panico, senior vice president of strategic solutions at Pandora. Unilever CMO Keith Weed made headlines at the IAB Annual Leadership Meeting when he threatened to pull advertising investment from online platforms that createContinue reading »

The post As More Brands Demand Transparency, Publishers Must Answer The Call appeared first on AdExchanger.

Read more

Pandora Finally Launches Programmatic Audio

AdExchanger |

Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a private marketplace (PMP) via The Trade Desk, MediaMath and AdsWizz’s AudioMatic DSP. Pandora is testing the PMP in a pilot program with five to 10Continue reading »

The post Pandora Finally Launches Programmatic Audio appeared first on AdExchanger.

Read more

Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech

AdExchanger |

Pandora said Wednesday it would shift resources and savings by investing in ad tech. The music streaming platform, which has fallen behind competitors in developing programmatic advertising solutions for buyers, said it will redeploy staff and to build ad tech and mar tech and expand into non-music content. Pandora declined to comment further. Read theContinue reading »

The post Pandora Reorgs Business And Plans To Reinvest Savings In Ad Tech appeared first on AdExchanger.

Read more

Artsai Launches With An AI Solution To Compact The Marketing Stack

AdExchanger |

AI-driven marketing automation platform Artsai came out of a two-year-long stealth period on Thursday with plans to help brands cut down on marketing vendor fragmentation hell. Client Pandora has been using Artsai to help its ad partners with dynamic creative optimization and to gather and apply campaign performance data and insights across touch points. PandoraContinue reading »

The post Artsai Launches With An AI Solution To Compact The Marketing Stack appeared first on AdExchanger.

Read more