“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Justin Evans, global head of analytics and insights for Samsung Ads. Throughout the past quarter century, digital advertising was touted for its ability to target ads and directly track results. By contrast, traditional TV was… Continue reading »
The post Why CTV is Positioned to Thrive as Third-Party Cookies Fade Away appeared first on AdExchanger.
