The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and analytics business unit that uses the company’s first-party mobile data. “Everyone’s watched what’s going on with AT&T and Verizon,” Peralta said,… Continue reading »
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