Programmatic

BBC Reimagines Tokyo as a Magical and Futuristic City to Hype Olympics Coverage

The Tokyo Olympics may be mired in controversy amid ongoing concerns about Covid-19 outbreaks, but it is still set to be a major event for TV broadcasters. In the U.K., the BBC plans to broadcast more than 350 hours of TV coverage during the Games, which were postponed by a year due to the pandemic….
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