Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization. San Francisco is...
Hype
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a...
Auckland Transport and independent agency Thompson Spencer have launched a campaign to build anticipation ahead of the City Rail Link...
Nearly every ad tech company is out there promising some form of AI-powered magic. The vendor landscape is turning into...
Plus, VR’s killer app problem and how Pokémon GO is still winning. Adweek Feed
At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of...
Moksha Fitzgibbons on scaling a magazine into a Gen Z commerce leader. Adweek Feed
The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era –...
The dizzying trend cycle is both a prime opportunity and a challenge for marketers. Adweek Feed
AUCKLAND, Today: In a time of uncertainty, honesty and authenticity are what people want most from brands, according to TRA’s...