Programmatic

UK Mobile Network Three ‘Comes of Age’–But It Still Has a Sense of Humor

Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table. Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age-which is fitting, since the network turned 18 this year. Three’s goal is to position…
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