Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion… Continue reading »
The post CTV Fraud Is Changing, DoubleVerify Finds appeared first on AdExchanger.
