Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant...
fraud
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren't going under… yet....
Google researchers have been using Gemini models to identify deceptive and disruptive ad serving techniques in mobile apps and across...
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating...
With Black Friday and Cyber Monday sales well and truly inundating our eyes and ears from every angle, ANZ is...
AUCKLAND, Today: As Black Friday and Cyber Monday dominate the shopping scene, ANZ is tackling online credit card fraud head-on...
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-U-Later Apple has a history of not quite...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...