Programmatic

Oscar Mayer Offers to Solve the Age-Old Problem of Mismatched Hot Dogs and Buns

Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that’s blown up recently, isn’t offering to sell its hot dogs in packages of eight instead of 10 so they match the number of buns in a conventional bag. But the heritage brand is saying it will launch a limited-edition package containing two buns so that consumers can…
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