Programmatic

Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’

Xfinity wants to hear and see TikTok creators’ takes on “Bugler’s Dream,” the anthem of the Olympic Games. Its spot, “The Song,” will air nationally ahead of the Opening Ceremony Friday (July 23) and through Aug. 8. It depicts people humming the iconic seven notes of “Bugler’s Dream.” The Comcast brand–which will provide electronic home…
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