The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis. Adweek Feed
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Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some...
The new ad units let consumers drop products straight into a shopping cart. Adweek Feed
Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing. Adweek Feed
SYDNEY, Today: A team from Auckland University of Technology, Nunchucks, has taken top honours in the 2025 Advertising Capstone Challenge...
Ogilvy and beverage company Milo have announced the winners of the 2025 Advertising Capstone Challenge, with a team called ‘Nunchucks’...
Marketers don’t expect a boon in ad spending. Adweek Feed
AUCKLAND, Today: Independent agency The Hallway has teamed up with B Lab Australia & Aotearoa New Zealand (B Lab AANZ)...
AUCKLAND, Today: Final-year advertising and marketing students from Auckland University will go head-to-head with peers across Australia in the 2025...
In a tough economy, the retailer's new CMO is touting its fashion credentials and value. Adweek Feed