Programmatic

Netflix Stunt Brings Horror Movie to Life on the Streets of Milan

“Everyone is entitled to one good scare” claims Sherrif Brackett from John Carpenter’s seminal horror movie Halloween. But judging from the reactions of the victims of Netflix’s stunt to scare the public to promote its new Italian film A Classic Horror Story, maybe not everyone agrees. The movie, released on Netflix on July 14 and…
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