Programmatic

Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting usedContinue reading »

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