Programmatic

Good or Bad, This Broadcaster’s Summer Campaign Wants Everyone to Sing

What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming line up. KesselsKramer Having been appointed as Arte’s Germany’s agency of record, KesselsKramer will be…
Adweek Feed