Programmatic

Roku Hits 55 Million Active Accounts in Quarter, Sees Decline in Streaming Hours

Roku is continuing to ride its record momentum in the first half of 2021, hitting 55.1 million active accounts in the second quarter. But despite adding 1.5 million accounts during the quarter, the platform saw a decline in total streaming hours, dropping to 17.4 billion hours from 18.3 billion in Q1. “There’s a lot of…
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