PARIS, Today: New Zealand has picked up two silvers and two bronzes at the Gerety Awards, the only creative prize to exclusively reward female creativity.
OMD Auckland took silver (in Media) and bronze (in Integrated) with NZTA The Unsaid.
A similar result for Motion Sickness – a silver (in Works for Good) and a bronze (in Humour) for Internal Affairs Department Keep It Real Online.
Jury member Nancy Crimi-Lamanna, CCO at FCB Canada, said: “The winning work created rich conversation with the other jurors. It’s not often you get to be on a jury made up of women from diverse backgrounds.
“The Gerety Awards are named for Frances Gerety, the copywriter who in 1948 coined the slogan A Diamond is Forever.”
“It was a reminder of how much we need different perspectives and experiences when we make the work but also when we award it our highest honours. In the sea of sameness, the Gerety Awards is championing the best of global advertising through the female lens.”
In total, the 196 judges from 36 countries composed of industry leaders from across the globe awarded 4 Grand Prix, 15 Gold, 47 Silver, 48 Bronze, from a total of 114 winners.
About The Gerety Awards
Named for Frances Gerety, the US copywriter who in 1948 coined the slogan “A diamond is forever”, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
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