“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Damian Benders, general manager of B Code Media. The world’s commitment to addressing social injustice has been magnified and reinvigorated. After the movement gained massive momentum in the past year, more advertisers acknowledged the… Continue reading »
The post Black Media Is An Untapped Goldmine, But Earning Trust Won’t Be Easy appeared first on AdExchanger.
