Programmatic

Dave’s Killer Bread Brings Its Rock God Mascot to Life For First TV Campaign

If there’s one thing grocery shoppers probably don’t expect in the deadly dull bread aisle, it’s a Spinal Tap-like encounter with an organic brand. But cult favorite Dave’s Killer Bread brings its guitar-wielding logo to life for the first time in a new campaign that serenades consumers with a power chord solo and aims to…
Adweek Feed