AUCKLAND, Today: The University of Auckland and creative tech studio Method have teamed up to launch the second phase of the digital student platform, Your World Your Way.
This interactive tool created by Method has been designed to create a unique experience for its target audiences – particularly potential students – that lets them explore the University of Auckland campuses and captures the ethos of the university within a tactile and playful virtual world.
University of Auckland director of digital innovation, and product owner of Your World Your Way, Jason Tutara, said that the importance of the digital programme was that it was relevant for students and potential students today.
“Your World Your Way is an evolving mini-world full of exciting areas, objects and buildings to explore, each providing relevant and useful information for every stage of a student’s university life.
“With an engaging and intuitive interface, the site has been designed to be easy to use and to entice students to explore further and deeper.
“With an engaging and intuitive interface, the site is designed to be easy to use and to entice students to explore deeper.”
“We wanted the experience to be fun, clear and intuitive, with the ability to get to the right information quickly. There is a genuine need to provide something personal for each visitor – the parts of campus and city life that would appeal to them the most.”
“The long-term plan for the digital platform is to create an even more immersive experience – one that is fully personalised, for all users; a hub that will allow future and current students to connect, succeed and thrive, individually and with each other.
Method design director Matt Power said: “We’ve enjoyed a truly collaborative design process with the University of Auckland.
“Initially briefed as a means to navigate the impact of Covid-19, we were challenged to reconsider how visitors get the information they need and, more importantly, a sense of their world at the university if they can’t physically be there to experience it.
“Whilst our initial focus was on prospective students, especially those that are younger, less confident, rural or remote – I’m excited to consider how this experience will grow and to also best serve current students and alumni alike throughout their individual journeys.
“I’m immensely proud of our collective mahi and for Method to have contributed to such a purposeful project.”
CREDITS
University of Auckland – Connected Experiences : Stephen Whiteside, Jason Mangan, John Pye, Elspet Garvey, Jason Tutara, Merril Campbell , Dens Thomas, Andy Abel, Kirstin Martin, Vanessa McQuinlan, Taryn Davies
Agency: Method
Creative Director: Sam Ramlu
General Manager: Dom Henshall
Producer: Flavia De Silva
Design Director: Matt Power
Design: Sophie Douglas, Lahiru De Silva, Roshan Nowshad
Development: Matt van der Haas, Preston Thomas, Caitlin Palmer
About Method
Method, established in 2003, is one of NZ’s leading creative tech studios. The Auckland-based studio bringscampaigns to life using digital, games, virtual reality (VR) and augmented reality (AR) across a multitude of sectors. Method blends art and tech with smart thinking to create unique digital experiences.
Share this Post
The post Method refreshes uni’s digital student platform appeared first on M+AD!.