Wall Street prognosticator Dan Salmon said last month at AdExchanger’s Programmatic IO conference that “every consumer-facing company will become an advertising company.” And here’s the latest example: On Wednesday, Nu Skin, a publicly traded multilevel marketing (MLM) company that sells skincare products and supplements, acquired mobile commerce startup Mavely. Terms of the deal were not… Continue reading »
The post Another Consumer Brand Enters Ad Tech, As MLM Seller Nu Skin Acquires Mavely appeared first on AdExchanger.