Programmatic

Apple’s Sneaky Plan To Snag Subscription Revenue; Cord Cutting On The Decline

The Poisoned Apple Apple has been secretly buying app download ads on behalf of apps as a way to secure iOS subscription fees in perpetuity, according to a Forbes report. Google won’t delete the ads, though they’re placed without the knowledge or consent of the app developers, including Bumble, Tinder, HBO, Masterclass and Babbel, theContinue reading »

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