From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco....
Plan
CEO Cindy Rose unveiled a $ 675 million annual cost-cutting drive and launched WPP Creative. Adweek Feed
In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders...
X's head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even...
Three centuries ago, Old Brewer’s Yard in London’s Covent Garden was a bustling beer district. The taps stopped flowing more...
AI and competitive pricing will be top-of-mind for the British holdco as it looks to claw back market share and...
Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients. Adweek Feed
The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of...
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down...
Gray said it expects the transaction to strengthen its presence in the Midwest Adweek Feed