Programmatic

Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters

Discovery+ is happy to prove the haters wrong. As it nears its first anniversary, the streaming service, which debuted last January into an already crowded streaming video landscape, has helped bring Discovery to a total count of 20 million direct-to-consumer subscribers, according to the company’s latest public disclosures. (Discovery lumps Discovery+ subscribers together with the…
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