Programmatic

ViacomCBS’ Free Streamer Pluto TV Is Profitable Ahead of Schedule

ViacomCBS’s free, ad-supported streamer Pluto TV is focused on growth, not on turning a profit. But as the platform became a $ 1 billion business in 2021, the U.S. side of the business is also going to be profitable earlier than anticipated, ViacomCBS CEO Bob Bakish shared Tuesday. “Pluto in the domestic U.S. today is profitable,”…
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