Programmatic

Local OTT Advertising Is An Untapped $137 Billion Opportunity

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television viewing is overtaking linear TV, and both national and local advertisers are scrambling to follow the eyeballs. And it’s no wonder.  While 75% of linearContinue reading »

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