“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jon Ahuna, SVP of operations at Viant. Have you ever seen the same ad an ungodly number of times while watching your favorite programming? If so, you’re a victim of the current connected TV (CTV)… Continue reading »
The post Ad Frequency In CTV Is Profoundly Broken – Let’s Fix It appeared first on AdExchanger.