TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once...
Broken
Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three...
When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
AUCKLAND, Today: Nearly half of Kiwis are struggling with sleep, getting just one to three decent nights a week. This...
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...