Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be a distant dream in the larger streaming video ecosystem. Four buyers found broken links within the post-campaign reports for YouTube Select campaigns, YouTube’s ad product introduced in 2020 that lets buyers choose to have their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs