Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]
The post The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement appeared first on AdExchanger.
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